Protect your fleet. Reward your customers. Recover costs — automatically.

TrueDNA™ is a complete fleet intelligence platform delivering real-time GPS tracking, driver behavior monitoring, and damage detection — with a built-in rewards program that turns every rental or loaner into a customer loyalty opportunity.

Know Where Every Vehicle Is, At All Times

Live GPS tracking with real-time location, historical route playback, and instant alerts — right from your dashboard.

Know When and Where Damage Happens

Get alerted to impact events with time, location, and context—so nothing goes unnoticed.

Turn Events Into Revenue and Prevention

Use proof to recover costs and incentives to reduce repeat incidents.

What TrueDNA™ Does

A clear system for detecting events, proving responsibility, and recovering costs

What TrueDNA™ Does

  • Real-time GPS tracking with live location and historical route playback
  • Driver behavior monitoring — harsh braking, speeding, and impact scoring
  • Detects damage and impact events with time-stamped location data
  • Creates verified records for every event and vehicle
  • Automatically rewards customers with digital cash sent to their wallet
  • Service partners fund the rewards — referral income earned by you
  • End-of-rental/loaner report delivered to your system automatically

Where TrueDNA™ Helps
You Make and Save Money

Capture the events that cost you—and turn them into action

Document starting condition so you have a baseline for every trip -

Monitor location, driver behavior, and impact events in real time — with instant alerts sent directly to your dashboard.

Track service and verify condition to avoid missed issues

Detect the impact, know when and where it happened, and take action immediately

TDNA provides an end of rental report delivered to your RMS for verification and rental history

Verify work completed and confirm the vehicle is ready for use

Show a complete, verified history to support value and confidence
Car

What You Get

Clear financial and operational impact

Catch Damage That Would Otherwise Be Missed

Know when damage happens—even if it isn’t visible right away

Blue Car

Know Exactly What Happened Every Time

No guessing, no relying on staff—just verified data tied to each trip

Reduce Repeat Problems

Use accountability and rewards to improve how vehicles are treated

Revenue producing True Buck$ loyalty program

5% of quarterly net ad revenue shared with the franchise

Who This Is For

Clear value based on how you operate

User

Dealerships & Loaner Fleets

Protect your loaner fleet, monitor driver behavior, and automatically reward customers with cash redeemable at your service partners. Think LoJack — but smarter, with a live dashboard and a built-in loyalty program.

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Rental and Shared-Use Fleets

Real-time GPS tracking, damage documentation, and automatic customer rewards — across every vehicle in your fleet. A more precise, full-featured alternative to Zubie.

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Fleet Operators

Detect issues faster, reduce losses, and improve vehicle accountability

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User

Insurance and Claims Teams

Use verified reports to support claims and reduce disputes

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User

Dealer Groups and Resale

Provide verified condition and history to increase buyer confidence

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User

Government Fleets (Coming Soon)

Improve accountability and documentation across public vehicles

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Enterprise Solutions

Need a custom deployment or integration?

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Trusted by leading fleet and automotive brands

TrueDNA™ is already delivering results for industry leaders.

Stop losing money on missed damage,
untracked vehicles, and lost loyalty

See how TrueDNA™ helps you track it, document it, recover costs,
and reward customers.

Request a Demo