The First Vehicle Rewards Ecosystem that turns everyday vehicle interactions into real value. Earn TrueBuck$ through the TrueDNA ecosystem and redeem rewards directly in Apple Wallet or Google Wallet.
Earn, redeem, and engage through the TrueDNA ecosystem—creating value for drivers and operators alike.
Step 01
Install your TrueDNA device and connect your vehicle through the mobile app.
Step 02
Earn TrueBuck$ through eligible vehicle interactions and connected experiences.
Step 03
Receive rewards directly in Apple Wallet or Google Wallet for everyday purchases.
Step 04
Fleet operators earn revenue and increase customer engagement across their network.
Recognizing our most active TrueBuck$ members with exclusive status, bonus rewards, and premium ecosystem benefits.
Exclusive member status, bonus TrueBuck$, and premium ecosystem benefits.
Higher reward opportunities with exclusive member perks.
Unlock bonus TrueBuck$ and progress toward higher membership tiers.
✦ Achievements
Achievements reward consistency and safe driving with bonus TrueBuck$ and exclusive status.
✓ Unlocked
Complete device setup.
✓ Unlocked
Reach your first reward milestone.
✓ Unlocked
Refer friends.
Locked
Reduced fuel consumption by 15%
Locked
Top 1% driver for the full year
Locked
Earn 50,000 TrueBuck$ lifetime
The first vehicle rewards economy that turns safe driving into real value — for drivers and operators. Every mile becomes an opportunity.
Step 1
Simple opt via QR code or Email link from one of our partners
Step 2
Rewards are sent to your TrueBuck$ pass in your Apple Wallet for you to approve.
Step 3
National, Regional and local benefits, delivered to your Apple and Google Wallet.
Operators earn revenue from every TrueBuck$ redemption while increasing customer engagement and repeat business.
Earn revenue from every TrueBuck$ redemption across your network.
Reward meaningful interactions that keep customers connected with your brand.
Rewards programs increase repeat rental rates by 40%.
TrueBuck$ creates an emotional connection to your brand.